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It makes perfect sense, really, ... that a beach towel should be round.
The globe of the planet on which beaches exist is close to round. ... The sun in which we bask on this ground is nearly round. ... The human body's musculature radiates circularly in increasing strength from its center muscles to its extremity muscles. ... The classic models of science and art were based on circles and spheres. ... Plato, I believe, even idealized the circle as the perfect form.
With all this resonance of human consciousness with circles and spheres, there is no wonder that we find such great resonance with the round beach towel.
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Think about it: The earth orbits around the sun, creating an arc across the sky, which is part of a circle, which requires the human body to track the sun by changing bodily positions, as the sun moves across its arc, in order to maintain a favorable angle for, say, tanning on the beach.
With a rectangular towel, you have to stand up, re-position the towel and resume your basking. ... With a round beach towel, on the other hand, you merely stay on the towel and rotate your body about its center, because the towel's circular area always contains the length of you body in its diameter.